Strategic Leadership Without the Full-Time Cost
Many growing businesses reach a point where they need senior marketing or technology leadership, but hiring a full-time CMO or CTO doesn’t make financial sense yet. You need someone who can set direction, guide your team, and make executive-level decisions – but you don’t need them 40 hours a week.
I provide fractional CMO and CTO services on a flexible basis, giving you access to 25+ years of marketing and technology expertise without the full-time executive salary.
What I Provide
Marketing Leadership (Fractional CMO)
Strategic direction for your marketing efforts aligned with business objectives. Leadership and mentorship for your existing marketing team to improve results and develop skills. Campaign planning and oversight across channels with consistent messaging and efficient resource use. Marketing analytics and reporting frameworks that track meaningful metrics, not vanity numbers. Vendor management for agencies, freelancers, and marketing technology providers.
Technology Leadership (Fractional CTO)
Technology roadmap development that supports business goals while managing costs and technical debt. IT infrastructure assessment and optimization for security, reliability, and performance. System integration planning to connect disparate tools and create efficient workflows. Vendor selection and management for technology partners and solutions. Digital transformation guidance that maintains operational stability during change.
The Strategic + Technical Advantage
Unlike traditional fractional executives who specialize in either marketing or technology, I operate in both domains. This means:
Marketing initiatives are designed with technical feasibility in mind from the start. Technology decisions prioritize marketing objectives and business outcomes. No disconnect between what marketing wants and what technology can deliver. Unified strategic direction across all digital initiatives.
This is particularly valuable for businesses where marketing and IT need to work together but don’t speak the same language.
How Fractional Leadership Works
Fractional engagements typically fall into three models:
Advisory Services: Regular strategic consulting sessions (monthly or quarterly) to provide guidance on specific initiatives or challenges.
Ongoing Leadership: Part-time executive leadership (typically 1-2 days per week) with defined responsibilities, deliverables, and team oversight.
Project-Based Leadership: Temporary executive oversight for specific initiatives like digital transformation, technology implementation, website projects, or marketing reorganization.
The right model depends on your current situation, team structure, and what gaps you need filled.
Who This Is For
This service is a good fit if you need executive-level marketing or technology leadership but aren’t ready to hire full-time, have internal teams that need strategic direction and accountability, are undergoing digital transformation and need experienced guidance, or need to bridge a gap between executive departures.
This is not a fit if you need someone managing day-to-day execution full-time, or if you’re looking for an individual contributor rather than strategic leadership.
Get Started
Contact me to discuss your leadership needs. After understanding your business, current team structure, and challenges, I’ll propose an engagement model that provides the strategic guidance you need within your budget.
Let’s Discuss Your Project
Ready to improve your marketing results? Schedule a call to discuss your specific challenges and goals.
I’ll provide honest recommendations on the best approach for your situation.