Executive-Level Marketing & Technology Leadership On Demand
Many growing businesses need strategic marketing and technology leadership but aren’t ready to hire full-time executives. My fractional leadership services provide the expertise and guidance you need on a flexible, part-time basis—giving you access to senior-level skills without the full-time cost.
With over 25 years of experience leading digital teams and initiatives, I bring both marketing vision and technical knowledge to help your business navigate digital transformation and growth.
Fractional CMO Services
Marketing Strategy Development
Creation and implementation of comprehensive marketing strategies aligned with your business objectives, including budget allocation, channel selection, and messaging frameworks.
Marketing Team Leadership
Guidance and mentorship for your existing marketing team, helping them develop skills, improve processes, and deliver better results through structured planning and accountability.
Campaign Planning & Oversight
Strategic planning and oversight of marketing campaigns across channels, ensuring consistent messaging, efficient resource utilization, and measureable outcomes.
Marketing Analytics & Reporting
Implementation of measurement frameworks that track meaningful metrics and provide actionable insights about marketing performance and return on investment.
Vendor Management
Selection and management of marketing agencies, freelancers, and technology vendors, ensuring they deliver quality work aligned with your strategy and business goals.
Fractional CTO Services
Technology Roadmap Development
Creation of strategic technology plans that support your business objectives while managing costs and minimizing technical debt.
IT Infrastructure Optimization
Assessment and improvement of your technology infrastructure to enhance security, reliability, and performance while controlling costs.
System Integration Planning
Strategic planning for integrating disparate systems and data sources to create more efficient workflows and better business intelligence.
Vendor Selection & Management
Guidance in selecting and managing technology vendors and partners, ensuring they deliver solutions that meet your requirements on time and within budget.
Digital Transformation Guidance
Strategic leadership for digital transformation initiatives, helping your team navigate change while maintaining operational stability.
The Hybrid Advantage
My unique value comes from the ability to serve as both a marketing strategist and technology advisor. This hybrid approach means:
- Marketing initiatives are designed with technical feasibility in mind
- Technology decisions are made with marketing objectives as a priority
- No disconnect between your marketing vision and technical execution
- Unified strategic direction across digital initiatives
Engagement Models
I offer flexible engagement options to fit your needs:
Advisory Services
Regular strategic consulting sessions to provide guidance on specific initiatives or challenges.
Ongoing Leadership
Part-time executive leadership (typically 1-2 days per week) with defined responsibilities and deliverables.
Project-Based Leadership
Temporary executive oversight for specific initiatives like digital transformation, technology implementation, or marketing reorganization.
Who This Is For
My fractional leadership services are ideal for:
- Growing businesses that need executive expertise but aren’t ready for a full-time hire
- Companies undergoing digital transformation who need temporary leadership
- Organizations with internal marketing or IT teams that need strategic direction
- Businesses looking to bridge a gap between executive departures
Get Started
Contact me to discuss your leadership needs. After understanding your business objectives and current challenges, I’ll propose an engagement model that provides the strategic guidance you need within your budget constraints.