How to Build a Content Strategy Around the Way People Actually Buy
If your content doesn’t account for where people are in their decision process, most of it will miss. Not because it’s bad, but because it’s the wrong time.
Treat Your Website Like an Employee (Because It’s Either Working for You or Costing You)
Your website works a shift every single day. The question isn’t whether it’s doing something. It’s whether it’s doing the right things.
Why a Digital Marketing Strategy Matters More Than the Tactics You Pick
Most businesses don’t have a strategy problem. They have an activity problem disguised as one. Tactics create motion. Strategy creates direction. Direction compounds.
Choosing The Best KPIs for Your Business
Discover how selecting the right KPIs leads to clear decision-making and measurable growth. Learn to sort through vanity metrics, avoid data overload, and connect key indicators to genuine objectives. This practical guide helps you focus on what truly matters.
How to Build Website Traffic That Doesn’t Rely on Google
Stop relying on Google for website traffic. Discover 7 powerful strategies to build an audience using email, social media, partnerships, and referral traffic.
Revitalize Your Website: A Guide to Content Pruning for Boosted Traffic
Keeping your website traffic high requires more than just churning out new content regularly. It demands audits (both content and local seo audits), strategic updates and the occasional pruning of your older posts. Imagine the relief of a homeowner finding your advice on emergency air conditioner repairs at 3:00 AM during an August heatwave. That’s … Read more
What is Reach and Frequency?
Learn about the history and the importance of reach and frequency in advertising, detailing how to calculate, interpret, and optimize these metrics for maximum campaign effectiveness, alongside FAQs to deepen understanding.
6 Key Components to Starting a Project
6 Key Components to Starting a Project Updated: April 4, 2025. Please note this blog post was published while I was at Corporate Three Design and reposted here upon their closure. A healthy client relationship begins with asking the right questions. While each client is different, any new work requires both the clients and the … Read more